Use Ryders
Listings are a great opportunity to drive lots of traffic to your web site. A URL with the address of the property has a no pressure feel to it.
The dedicated listing website gives people a place to go to get information about the property itself. That’s what they’re really interested in, at first anyway. Once they are there they can find you. Show your expertise for the neighborhood or area. Even if the listing isn’t right for them, they’ll believe that you’re the one to talk to about the area. It also gives the curious neighbors a place to go to get information. Instead of going to places like Realtor.com, they’ll be going to your website. It’s a really good way to make a first impression on them.
Use the domain in your advertising. I’ve seen some great traffic statistics on my listing sites just after a Just Listed or Just Sold card goes out. Run a small space newspaper ad for an open house. Using a unique domain name gives you a chance to adjust where you are spending your advertising dollars.
One more reason: people love to talk about real estate when their home is on the market. When you give them their own domain name they have a place to send their family, friends, and coworkers. It’s an impressive way to begin the asking for referrals process. Make sure to tell them to send every one they know and then ask them for feedback later. Even they might be surprised who among their acquaintances is planning or thinking about a move.
What’s the cost? If you go to a domain registerer like GoDaddy.com it’s only $10 for the year and you get a free web page. Pretty inexpensive and very effective if you work it correctly. Setting up a web page doesn’t have to be complicated. It can be as simple as imbedding the MLS information. Of course, you can also add a virtual tour, videos, or a slide show of the neighborhood. The ideas are limitless and I’ll talk about them in future posts.
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Take care,
