Can Facebook.com Make You More Attractive?

You’re a social person, you have a network of friends and family.  But, in terms of Web 2.0, how are your social networking skills? 

 

In other words, are you on the cusp of a trend that can bring new friends and new business to you from throughout the world?  Or is it on your ever expanding to do list, the one titled, “Yeah, I Gotta Do That.”?  

 

I ask this because two weeks ago I made an agent in Missouri’s day because I sent her a nice referral, a past client of mine who wants to sell a rental that she owns in Springfield.

 

I went to my Facebook.com page and brought up the group called The Keller Williams Referral Network.  Doesn’t that sound like a group that you should join?  It is.  I searched Springfield, Missouri for agents and found a number of them.  Then I made my choice and contacted her.  She was great; professional, knowledgeable and experienced, exactly the type of agent that I hoped to find.

 

What was it about this agent’s Facebook.com page that drew my attention?  It was done well.  It was complete.  She had obviously put in enough time to make it informative, personal and professional.  That’s what made her stand out.  It attracted me to her.  From her profile I got the opinion that knows what she’s doing and that she cares enough to do it well.

 

Has my Facebook.com page brought me any business?  Not yet.  But I paid it forward two weeks ago so I know that it eventually will happen. 

 

But what I have received from Facebook.com is just as amazing.  Since joining a few months ago I have been contacted by people across the nation.  Keller Williams agents, agents from other brokers (recruiting opportunities), mortgage lenders, past and current clients, people that I graduated high school with and haven’t seen in over twenty years, and other Wischhusens from across The Globe.  I have over three hundred people in my network and it grows every day. 

 

The valuable point that I’m making is that people are coming to me.  They’re attracted to me because I put myself out there in the right place to be found.  Plus, it’s free!  Get started today.

 

Thanks for reading.  Please let me know if you have any questions or would like help getting started in social networking.  Visit my blog for ongoing tech advice at www.RealtorTechTalk.com. 

Take care,

GlenTheRealtor.com

Do Your Looks Stop Traffic?

Out on the information super-highway it’s easy to get run over.   If you don’t capture the attention of today’s home buyer in the first three or four seconds they’re gone.  They’ve moved on to the next real estate agent’s website or perhaps to one of the big home search engines like Realtor.com, Trulia, and Craigs list.

So what?  It’s a missed opportunity that you won’t get back.  The vast majority of buyers begin their search online even before they’ve come into contact with an agent.  They spend a few weeks gathering information and then they’re ready to begin.

The ideal situation would be that buyers in their search for information on the home buying process and homes for sale would find your website and stay a while.  Eventually they will have a question and based on the information and appearance of your website they’ll decide that you are worth considering as an agent and they’ll contact you with a simple question.

If you make it to the request for information stage with a prospect you have a really good chance of earning their business.  Most likely they’ve sent the same question to a number of agents.  How you respond is what makes you different.  The simple question is more of a test for you to pass or fail then a desire to get the information itself.  A quick and courtious response is more important then the actual answer.   Demonstrate your willingness to be of service.

The prospect described in the example above is typical for today’s home buyer.  You will always have exceptions but this is the majority.  Now consider that most sellers start as buyers and you see the importance of stopping traffic and quickly responding to inquiries that come as a result.

Thanks for reading!

GlenTheRealtor.com