Out on the information super-highway it’s easy to get run over. If you don’t capture the attention of today’s home buyer in the first three or four seconds they’re gone. They’ve moved on to the next real estate agent’s website or perhaps to one of the big home search engines like Realtor.com, Trulia, and Craigs list.
So what? It’s a missed opportunity that you won’t get back. The vast majority of buyers begin their search online even before they’ve come into contact with an agent. They spend a few weeks gathering information and then they’re ready to begin.
The ideal situation would be that buyers in their search for information on the home buying process and homes for sale would find your website and stay a while. Eventually they will have a question and based on the information and appearance of your website they’ll decide that you are worth considering as an agent and they’ll contact you with a simple question.
If you make it to the request for information stage with a prospect you have a really good chance of earning their business. Most likely they’ve sent the same question to a number of agents. How you respond is what makes you different. The simple question is more of a test for you to pass or fail then a desire to get the information itself. A quick and courtious response is more important then the actual answer. Demonstrate your willingness to be of service.
The prospect described in the example above is typical for today’s home buyer. You will always have exceptions but this is the majority. Now consider that most sellers start as buyers and you see the importance of stopping traffic and quickly responding to inquiries that come as a result.
Thanks for reading!
